> ## Documentation Index > Fetch the complete documentation index at: https://docs.whop.com/llms.txt > Use this file to discover all available pages before exploring further. # Install the Whop Pixel > How to use the Whop Pixel to capture the full customer journey. The Whop Pixel is a JavaScript snippet that you add to your website. It measures page views, links visitors to their purchases, and attributes conversion events back to your ads. Once installed, you'll see your website in the [Websites page](https://whop.com/dashboard/websites). ## Install the Whop Pixel Find it from your [Whop Dashboard](https://whop.com/dashboard/) - the part of the URL after `dashboard/`, starting with `biz_`. Looks like `biz_xxxxxxxxxxxxx`.

Paste this snippet inside the `` of **every page** in your funnel — landing pages, advertorials, checkouts, and thank-you pages, not just your homepage. Replace `biz_xxxxxxxxxxxxx` with your own account ID. ```html Pixel snippet theme={null} ``` Building your funnel on a platform instead of raw HTML? Use the dedicated install guide instead of pasting the snippet into a page builder text block. | If you use | Follow | | ------------ | ------------------------------------------------------------------------------- | | ClickFunnels | [Install the Whop Pixel on ClickFunnels](/developer/ads/platforms/clickfunnels) | | GoHighLevel | [Install the Whop Pixel on GoHighLevel](/developer/ads/platforms/gohighlevel) | | Kajabi | [Install the Whop Pixel on Kajabi](/developer/ads/platforms/kajabi) | | WordPress | [Install the Whop Pixel on WordPress](/developer/ads/platforms/wordpress) | | WooCommerce | [Install the Whop Pixel on WooCommerce](/developer/ads/platforms/woocommerce) | | Shopify | [Install the Whop Pixel on Shopify](/developer/ads/platforms/shopify) | | WebinarJam | [Install the Whop Pixel on WebinarJam](/developer/ads/platforms/webinarjam) | | iClosed | [Install the Whop Pixel with iClosed](/developer/ads/platforms/iclosed) | | Calendly | [Install the Whop Pixel with Calendly](/developer/ads/platforms/calendly) | If your funnel has important steps outside Whop checkout, like a lead form, call booking, or application, add `whop.track` calls to track those events. ```javascript Tracking events theme={null} whop.track("lead"); // a standard event whop.track("schedule", { value: 50, currency: "USD" }); // optionally with a value whop.track("quiz_completed"); // or your own event name ``` Where to put the call depends on what happens after the action: **a. The action redirects** (a form that sends the visitor to a thank-you page) Fire the event on the page they land on. The call goes in that page's HTML — or a page builder's code field — so wrap it in ` ``` **b. The action stays on the same page** (a form that shows an inline success message) Fire the event in the action's success handler. You're already inside JavaScript, so no `