> ## Documentation Index
> Fetch the complete documentation index at: https://docs.whop.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a product

> Create a new product and set pricing, apps, and checkout options

Create a product to define what you sell, how much it costs, and which apps or content members will access after purchase.

## Create a product

<Steps>
  <Step title="Go to your Dashboard" titleSize="h3">
    1. Go to your **Dashboard**
    2. Select **[Products](https://whop.com/dashboard/products/)** then **Create product**
  </Step>

  <Step title="Explain what you're selling" titleSize="h3">
    1. Enter a **name** for your product (maximum of 80 characters) 2. Enter a
       **headline** to describe what you're selling (maximum of 80 characters) 3. If you
       need creative inspiration, select the star icons to **generate using AI** 4.
       Add a **banner image** that represents your product
  </Step>

  <Step title="Choose pricing" titleSize="h3">
    1. Choose your **pricing** (one-time, subscription, or free) and enter the price
       — you can create multiple pricing options for your product 2. Choose your
       **currency**, add **waitlists**, include **free trials**, and enable
       **advanced payment options** 3. Customize which **payment methods** you want
       customers to see on the checkout page
  </Step>

  <Step title="Add apps" titleSize="h3">
    1. Select the **Next** button in the top right 2. Add **apps** or experiences
       members will get access to with their purchase 3. If you're using Whop only to
       collect payments and are fulfilling off-platform, you don't need to add apps
  </Step>

  <Step title="Design your product page" titleSize="h3">
    1. Add a **photo or video** that represents your product
    2. Write a **description** to explain what you're selling

    <Tip>
      If you want to unlock features such as financing or higher checkout links, Whop needs to understand what you're selling. A detailed product page helps Whop approve your business for these features.
    </Tip>
  </Step>

  <Step title="Save your product" titleSize="h3">
    1. Select **Create** to save
    2. You can change pricing, apps, and settings any time from the product page
  </Step>
</Steps>

## Free product strategy

**Reasons to create free products**

* Capture potential customer emails
* Build initial audience
* Provide value upfront
* Create a sales funnel entry point

**Free product creation process**

1. Navigate to the **Products** tab
2. Select **Create product**
3. Select **Free product**

**Configuration**

* **Title:** Be specific and clear (e.g., "Basic AI Agency Course")
* **Headline:** Use AI generation or craft manually
* **Description:** Explain the product value proposition
* **Media:** Add relevant images or videos

**Advanced options**

* Set maximum participants (e.g., 100 members)
* Create a waitlist
* Add pre-checkout questions
* Configure post-checkout redirects

### Paid product strategy

**Reasons to create paid products**

* Generate direct revenue
* Provide advanced or premium content
* Segment your audience
* Offer deeper value

**Paid product creation process**

1. Navigate to the **Products** tab
2. Select **Create product**
3. Select **Paid product**

**Configuration**

* **Title:** Reflect your premium offering (e.g., "AI Mentorship")
* **Pricing:** Set appropriate value (e.g., \$1,000)
* **Payment methods:** Offer multiple options
* **Features:** Clearly list benefits
* **FAQs:** Anticipate and answer potential customer questions

## Advanced strategies

* Create complementary free and paid products
* Use free products as lead magnets
* Develop a clear progression path for customers
* Continuously update and improve product offerings

## Best practices

* Keep product descriptions clear and concise
* Use high-quality media
* Update your offerings
* Respond to customer feedback
* Monitor product performance

## Troubleshooting

* Complete all required fields
* Double-check pricing and settings
* Test your product page before publishing
* Verify link accessibility