Install the Whop Pixel

The Whop Pixel is a JavaScript snippet that you add to your website. It measures page views, links visitors to their purchases, and attributes conversion events back to your ads. Once installed, you’ll see your website in the Websites page.

Install the Whop Pixel

Get your Whop Account ID

Find it from your Whop Dashboard - the part of the URL after dashboard/, starting with biz_. Looks like biz_xxxxxxxxxxxxx.

Install the snippet

Paste this snippet inside the <head> of every page in your funnel — landing pages, advertorials, checkouts, and thank-you pages, not just your homepage. Replace biz_xxxxxxxxxxxxx with your own account ID.

Pixel snippet

<script>
!function(w,d,s,u,n,a,b){if(w[n])return;a=w[n]={q:[],t:+new Date,s:[],o:u,track:function(){a.q.push([+new Date].concat([].slice.call(arguments)))},setScope:function(){a.s=[].slice.call(arguments).filter(function(x){return typeof x==="string"});a.q.push([+new Date,"setScope"].concat(a.s))},scope:function(){var c=[].slice.call(arguments);return{track:function(){a.q.push([+new Date].concat([].slice.call(arguments)).concat([{__scope:c}]))}}}};b=d.createElement(s);b.async=1;b.src=u+"/s.js";d.getElementsByTagName(s)[0].parentNode.insertBefore(b,d.getElementsByTagName(s)[0])}(window,document,"script","https://t.whop.tw","whop");
whop.setScope("biz_xxxxxxxxxxxxx");
whop.track("page");
</script>

Building your funnel on a platform instead of raw HTML? Use the dedicated install guide instead of pasting the snippet into a page builder text block.

If you use	Follow
ClickFunnels	Install the Whop Pixel on ClickFunnels
GoHighLevel	Install the Whop Pixel on GoHighLevel
Kajabi	Install the Whop Pixel on Kajabi
WordPress	Install the Whop Pixel on WordPress
WooCommerce	Install the Whop Pixel on WooCommerce
Shopify	Install the Whop Pixel on Shopify
WebinarJam	Install the Whop Pixel on WebinarJam
iClosed	Install the Whop Pixel with iClosed
Calendly	Install the Whop Pixel with Calendly

Track events

If your funnel has important steps outside Whop checkout, like a lead form, call booking, or application, add whop.track calls to track those events.

Tracking events

whop.track("lead");                                      // a standard event
whop.track("schedule", { value: 50, currency: "USD" });  // optionally with a value
whop.track("quiz_completed");                            // or your own event name

Where to put the call depends on what happens after the action:a. The action redirects (a form that sends the visitor to a thank-you page)Fire the event on the page they land on. The call goes in that page’s HTML — or a page builder’s code field — so wrap it in <script> tags. The pixel snippet must be installed on that page too.

Track on a thank-you page

<script>
  whop.track("lead");
</script>

b. The action stays on the same page (a form that shows an inline success message)Fire the event in the action’s success handler. You’re already inside JavaScript, so no <script> tags.

Track on submit (no redirect)

form.addEventListener("submit", async (e) => {
  e.preventDefault();
  await submitForm();
  whop.track("lead");
});

It’s important to include any information you have about the customer at every stage of the funnel. If you accept a lead with a name, email and phone number, include those in the event fired to Whop.

whop.track("lead", { name: "John Doe", email: "johndoe@example.com", phone: "555-555-1234" });

Standard events

The Whop Pixel includes a set of standard event names for common stages of a funnel. Each one accepts an optional value (number) and currency (ISO 4217 code). The exception is purchase, which requires a positive value.

Event	When to fire it
`lead`	A visitor submits contact info or an opt-in form
`schedule`	A visitor books a call or appointment
`submit_application`	A visitor submits an application
`contact`	A visitor starts a conversation or contact request
`complete_registration`	A signup or registration finishes
`view_content`	A visitor views a key page or piece of content
`add_to_cart`	A visitor adds an item to a cart
`purchase`	A sale completes on your own checkout — only for payments that happen outside Whop. Whop tracks its own checkout automatically

Custom events

If Whop’s standard events don’t cover your funnel’s needs, or you want to track specific stages of the customer journey, you can fire custom events.

Custom event

whop.track("watched_vsl");
whop.track("quiz_completed", { value: 25, currency: "USD" });

Keep names short and stable, and reuse a small set. Whop stores names up to 250 characters. Custom events follow the same placement rules as standard events — see Track events.

Track sales on your own checkout

If you sell through your own checkout instead of Whop’s, fire a purchase event when a sale completes. value is required — Whop rejects a purchase event that has no positive value, because ad platforms can’t optimize toward a sale with no amount. currency is optional and defaults to USD.

Purchase on your own checkout

whop.track("purchase", {
  value: 149.99,
  currency: "USD",
  event_id: "order_8412",
  email: "visitor@example.com",
});

Whop forwards these to the ad platforms as their standard Purchase event, so a purchase-optimized campaign learns from them. In Whop reporting they appear as external purchases, kept separate from purchases — purchases and ROAS count only the payments Whop processes.

Never fire purchase for a sale that Whop processed. Whop already reports that sale to the ad platform, so yours would count it twice.

Give each event an ID

Pass an event_id with any event that could reach Whop more than once. For example, if you fire an event when landing on a thank you page, ensure that event is fired once per real conversion, not once per page view. Whop counts each event_name and event_id pair once, so a retry, a page refresh, or the same conversion sent from two places collapses into a single event.

Event with an ID

whop.track("lead", { event_id: "lead_8f21c0" }); // one visitor's form submission
whop.track("lead", { event_id: "lead_2b94de" }); // a different visitor's

The ID identifies one single event, not the type of event. Every lead needs its own. Send "lead" as the ID for every lead and Whop treats them all as one event, so hundreds of leads show up as one. Use a value your own system already has for that one action — a lead ID, order number, or form submission ID. Reuse that value only when you’re sending that same action again. A retry counts as the same action. So does the same conversion mirrored from your server. A value made up at fire time is new every time, so it won’t stop duplicates. If the same conversion can come from both your website and your server, send the same event_id from both so it lands as one event.

Attach customer information

Always send as much customer information as you have available. This helps Whop match events to customers and improve conversion tracking. These fields can be attached to any event type and are optional. Send only the fields you have.

Lead with customer fields

whop.track("lead", {
  email: "visitor@example.com",
  first_name: "Jane",
  last_name: "Doe",
  name: "Jane Doe",
  phone: "+15551234567",
  external_id: "customer_123",
  city: "New York",
  state: "NY",
  postal_code: "10001",
  country: "US",
});

Field	Description
`email`	Visitor’s email address
`first_name`	Visitor’s first name
`last_name`	Visitor’s last name
`name`	Visitor’s full display name
`phone`	Visitor’s phone number
`external_id`	Your own user/customer ID
`city`	Visitor’s city
`state`	Visitor’s state or region
`postal_code`	Visitor’s postal or ZIP code
`country`	Visitor’s country

Send these as plain text. A hashed email gets dropped because it isn’t a valid address. A hashed phone number gets stored as meaningless digits and matches nobody.

Don’t track Whop checkouts, subscriptions, or trials. Whop records every checkout view, purchase, subscription, and trial start on its own checkout server-side with zero configuration. The pixel won’t accept duplicates. Only send events Whop can’t see: leads and bookings on your own infrastructure, and sales on your own checkout.

Integrate with Hosting Platforms

Integrate with Sales Tools

Install the Whop Pixel