Tracking links

Set up tracking links to see where your users are coming from

Create custom tracking links to see exactly where traffic is coming from and which marketing efforts are working.

Use different links for your emails, Twitter posts, Instagram bio, YouTube descriptions - then compare which channels convert best.

How to set up tracking links

1. Go to Dashboard > Marketing > Tracking links
2. Select + Create tracking link
3. Fill out these details:
   • Name: A name only you can see
   • Whop: Choose which whop it links to
   • Destination: The page users reach after they select the link
     • Select Checkout if you want the link to send them straight to a checkout page
     • Select Store if you want the link to send them to your store page
   • Plan: Pick the pricing plan you want to link to
4. Create a custom link URL
5. Select Create
6. Copy your link by selecting the 3 dots (︙) > Copy link

What you can measure with tracking links

When your tracking links are live, you’ll see exactly how each link performs with detailed analytics.

Here’s what you can track:

• Clicks: Total number of people who clicked your link
• Revenue generated: Actual dollars earned from each link
• Conversion rate: Percentage of clicks that turn into paying customers
• Converted users: Number of people who bought through the link

Set up external tracking integrations

Whop integrates with major analytics platforms to help you get the full picture of your marketing and monitor your traffic